Well Executed Marketing Strategies
Understanding your business needs and challenges is the first step to achieving your goals. Let us show you how to entrench your brand, create organizational efficiency, and increase sales through precisely-executed marketing initiatives.
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Destination Case Study
In order to increase arrivals for a destination, a strategy was developed to integrate product, sales and marketing. The program first focused on wholesalers, ensuring the destination was offered and hotels featured (product), this was followed by a travel agent sales campaign to drive bookings (sales) and also included sponsored consumer promotions to increase awareness (marketing and promotion.)
Results
20% increase in visitor arrivals. One luxury operator increased 80% in room nights, 96% in sales, and 77% in passengers, with increases after program ended of 5% in room nights, 22% in sales, and 7% in passengers.
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Hospitality Case Study
A luxury condo property in the Caribbean reopened after Hurricane Ivan, and was in need of increasing previous guest stays in order to fund the costs of renovations and upgrades. Studies were performed to learn from previous guests regarding preferences and niche markets, as well as how the property was performing on sales, reporting, technology, etc., With those findings in mind, a dedicated sales and marketing plan was approved and executed. Emphasis was placed on a combination of traditional sales methods, in conjunction with the Department of Tourism, integrated with new internet marketing techniques.
Results
Low season bookings increased by 45% when most other properties suffered losses; annual targets were achieved two months earlier than scheduled. Room night sales increased the following year by 50%.
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Sales Case Study
A travel organization wanted an assessment of how their company performed against competitors and leaders in business, in relation to selling their product by phone. A phone sales analysis was conducted, calling the client repeatedly, calling competitors repeatedly, and calling companies known for their phone sales techniques. During each call, the seller was graded on a number of elements. A complete report provided feedback for each call, a summary of the findings, and a recommendation on how to re-train present reservations staff to increase conversions.
Results
After training was completed, conversions increased by 5-10% daily for the following two weeks.
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Marketing Case Study
A sports/travel company, in a growth phase, needed their marketing department reorganized. The department was restructured, putting process and procedure in place, creating a strategic approach to marketing, and hiring and training a manager to continue the roll on a daily basis.
Results
As a result, seeing the improvement within the department caused the company to reorganize every other department, lead generation improved dramatically.
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Branding Examples
Show Before and After samples for Admiral Fitzroy, Coral Stone Club, The Meridian Club and Lacovia
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