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MARKETING YOUR PROPERTY
Marketing
- Getting Started
- Guest Surveys
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Sales Analysis
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Defining Target Audience
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Defining Most Profitable Customer
Collateral
Materials
- Business Cards
- Post Cards, Coupons,
Fliers, Rack brochures, Catalogues
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Sales Materials
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Checklist
- Message
Sales Strategies
- Full time, Part
time, Multiline
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Overcoming objections, asking for
sale
- Prioritizing by
market
- Prioritizing
by channel
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Prioritizing by niche
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Reports
BREAK
Sales Strategies
- Public Relations
- Necessary
components of a press release
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Examples of recent good and bad
press releases
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Creating a press list
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Maintaining a press list
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Do-it-yourself, inside, freelance or
agency?
- Electronic
Distribution
Website
- Necessary
components of a website
- Examples of good
and bad websites
- Informational vs.
Transactional
- Booking Forms vs.
Booking Engines
Website
- Search Engine
Optimization
- Search Engine
Marketing
- Analytics &
Outsourcing vs. In-house
- Targeted Emails
- Placed Content &
Blogs
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© 2007 The MAACGroup |
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