Strategies for Growth

As growth specialists, our clients benefit from our integrated sales and marketing approach, comprehensive research and analysis, and ability to create enduring strategic partnerships. Our breadth of industry experience, keen marketing insights, and unrivaled passion for propelling growth have led to the following key practice areas:

Traditional Marketing

  • Create and establish marketing function for smaller companies
  • Evaluate and reorganize marketing department for larger companies
  • Enhance and/or create brand identity
  • Graphic design and photography
  • Advertising campaigns including media buying and placement
  • Destination marketing
  • Develop your presence in niche markets such as:
    • Destination Weddings
    • Honeymoons and Babymoon Packages
    • Spa Destinations
    • Corporate Groups
    • Excursions and Cultural Destinations

Digital

  • Web Site development, SEO, SEM
  • Maintain key stakeholder databases
  • Target email blasts
  • Electronic newsletters
  • Social marketing: Facebook, Google+, Instagram, Twitter, etc.
  • Strategies for building TripAdvisor momentum
  • Strategies for growing website conversions

Research

  • Strategic review & analysis
  • Competitor research
  • Customer research
  • Product & services research
  • Internal sales & marketing research
  • Website research

Public Relations

  • Media and trade relations
  • Press releases and editorial exposure
  • Promotional events, organization and execution
  • Crisis management
  • Guidance for website relaunch or rebranding projects to maximize occupancy during transition

Product Development

  • Research
  • Conception and creation
  • Selection of suppliers and vendors
  • Negotiation

Sales

  • Strategic partnerships, from concept to execution
  • Resort and destination training, including creation of materials
  • Review of sales techniques, performance and incentive programs
  • Trade show scheduling and representation
  • Monthly scheduled sales calls to key industry professionals and organizations including:
    • Travel Agencies
    • Tour Operators
    • Tourist Boards
  • Positioning on MAAC Group website and menu card that is distributed to travel agents nationwide

Accountability & Management

  • Monthly reports
  • Track budgets
  • Prepare marketing plans
  • Manage a current stakeholder databases
  • Coordinate hotel management sales calls
  • Maintain dedicated phone number for customer service and reservation assistance (additional fees may apply)