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Speaking Engagements
- University of Applied Sciences (Germany), 2011
- Puerto Rico Hotel & Tourism Association Conference (Puerto Rico), 2010
- Caribbean Hotels Retreat (St. Kitts), 2008
- Cayman Islands Tourism Conference, 2007
Sales
- Strategic partnerships, from concept to execution
- Resort and destination training, including creation of materials
- Review of sales techniques, performance and incentive programs
- Trade show scheduling and representation
Marketing
- Create and establish marketing function for smaller companies
- Evaluate and reorganize marketing department for larger companies
- Enhance and/or create brand identity
- Graphic design and
photography
- Internet Marketing - Web Site development, SEO, SEM,
Email
- Advertising campaigns including media buying and placement
- Destination Marketing
Public Relations
- Media and trade relations
- Press releases and editorial exposure
- Promotional events, organization and execution
- Crisis management
Product Development
- Conception and creation
- Selection of suppliers and vendors
- Negotiation
- Research
Research
- Strategic review & analysis
- Competitor research
- Customer research
- Product & services research
- Internal sales & marketing research
- Web site research
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© 2007 The MAACGroup |
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