Contact: Melanie Alexander
Boston (April 25, 2006) ? The MAAC Group, a Boston-based marketing & sales
consulting firm specializing in travel, tourism and hospitality, announced Marketing
Madness - a program offering services specifically for wholesalers and tour operators
seeking to grow their business.
?Many consultants in our industry have focused entirely on hospitality, however
wholesalers and tour operators also need the benefit of consulting sales & marketing
services,? says Melanie Alexander, president of The MAAC Group. ?Marketing is
trending from individual initiatives that only sometimes link together, to a focus on
strategic partnerships and integrated marketing.? Each consulting partner of The
MAAC Group has extensive experience with all sectors of wholesale travel ? from
owning smaller companies to working for larger corporations, all with ecommerce and
traditional distribution. ?We have a unique model,? Alexander adds, ?designed to
allow a client to utilize all, or select, services necessary to reach their goals.?
Previous programs have been highly effective, including a 100% increase in
passengers for a wholesaler in three years, a 40% increase in revenues for a
wholesaler in two years, and a 5-10% daily increase in conversions for a wholesaler
following exclusive sales training.
- Travel Industry Sales & Marketing
- Private label, co-branding, affiliate and co-op relationships
- Sales analysis, reporting and training
- Product Development and Research
- Public Relations and Media Relations
- Internet Marketing
- Photography & Creative Services
- Online and offline Media Buying
- Referral Services
The MAAC Group is based in Boston, with an office in New York City and associates
in Fort Lauderdale, Colorado, and New Hampshire. Please visit www.maacg.com.
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© 2007 The MAACGroup